For the best location-based marketing you need to choose a geofence marketing that matches your needs. For you to select the best company you need to put a few things into consideration. In this article, we are therefore going to look at some factors that you need to note if you are looking for the best geofencing company.
The first factor you need to take note of is whether the company offers the chance for monitoring unlimited locations. Make sure that it is possible to monitor different locations immediately. In all honesty, there are a few suppliers available that enable you to monitor for 20 places at any one time. This can be a big deterrence if you need to monitor more than twenty locations. Therefore it is important to ensure that you get a lot of areas without being limited to only twenty areas.
Does the company offer support for reverse geocoding? Only choose companies that offer support for reverse geofencing. This means you as a business can supply the geofencing organization with a rundown of addresses of your areas. The merchant can transform these physical locations once again into Latitude and longitude.
Choose a geofencing company that allows you to upload a bulk of geofences at once. With this, you will be able to import all your competitors using the platform provided by your geofencing company. This can save your team a lot of time and get to do other important marketing tasks for your campaigns.
Never choose a geofencing company that will insist on additional hardware. No geofencing company should use beacons. Therefore the provider should be able to do everything by integrating plugins to your mobiles app. Since the mobile phone has become more sophisticated than the ibeam there should not be any hardware added.
Consider the geofencing companies that do not ask you to open the app to allow it to function. Your app should be able to work passively even though being open. This means that you won’t require to open your app every time so that it works. It is important therefore to ensure that you select a company whose app must not be open every time to be working.
Go for a geofencing company that cares for your battery. Will the app cause battery drain? If it does drain your app that’s not the best company for you. Most of these companies having apps that drain batteries use GPS in their geofencing. GPS is among the most battery consuming radios in smartphones. Never select a company therefore that uses GPS for geofencing.
Finally, it is important to make the above considerations when choosing a geofencing company.